Check out our little cameo in this video recap of the BRIGHT Tradeshow in Berlin this past week. Not only did we show our new Spring 2012 collection there, we got a barber to come in and do free cuts as well. Thanks for the love, BRIGHT!

BRIGHT Trade Show XIV 2012 | Day 1 from Bright Tradeshow on Vimeo.

Rihanna’s been an Armani girl for awhile, being the face of Giorgio Armani Jeans and Emporio Armani Underwear. These new ads featuring the lovely RiRi show her delving into her soft and sensual side. What is she selling? No idea, but we’re buying it. Click here for the full set.

Since 1947, the Matilija Dam has been a center of environmental concerns from the surrounding communities of Ojai, California. Originally built for flood control and water storage, the dam has  deprived beaches of sand and populations of the now-endangered steelhead trout. A group of anonymous artists have painted a large pair of scissors followed by a dotted line. Their message: the dam must go.

More coverage here.

Today’s feature is on MOJO Barbershop, located in the Chinatown district of Honolulu, HI. Mojo Barbershop is a shop full of tradition and history, geared toward the modern day men of Hawaii. Clients include hip-hop moguls Kanye West and Nas. See full coverage here.

MOJO Barbershop
1157 Bethel St.
Honolulu, HI
United States

Los Angeles’ cult-favourite rap group Odd Future, headed by 2011 MTV Video Music Award winner Tyler the Creator, opened a pop-up shop named “Golf Wang” last Friday, November 25th at the old HUF store on Fairfax Avenue in Los Angeles. The store is set to carry OF merchandise, and other fun stuff that you can’t buy online. Congrats boys!

Golf Wang
410 N. Fairfax Ave.
Los Angeles, CA 90036
United States

Stone Island x Nitty Gritty 20th Anniversary Parka
Italian brand Stone Island collaborated with Nitty Gritty for this parka, celebrating 20 years since the first Nitty Gritty store in Stockholm. This beige hooded parka features the “worn-in” look through the OLD process, with detachable lining and hidden zips. Get it for 989 EUR here.

Our hats are so hot, they’re wanted by the NYPD.Check out our original “F” hat available in store and online here.

If you haven’t heard of G.P.P.R. before, consider this your wake-up call. Started by Bam Barcena, husband of the designer of LA-based women’s streetwear brand Hellz Bellz, G.P.P.R. stands for the Gentleman, the Philosopher, the Pervert, and the Rebel.

The Gentleman, the Philosopher, the Pervert, the Rebel: all aspects of an amalgam, a single entity, a man. His multifaceted personality is by no means compartmentalized; as these four aspects of his personality are intertwined with one another, present in each action he takes:

Chivalrous and proper, He knows being a man does not require oneself to constantly exhibit obvious signs of strength, disregarding all civility; he walks the line between grace and machismo.

Progressive and probing, he constantly questions the present state of affairs, asking the simple yet all encompassing question “Why?”. He does not view the world in black and white, not even in shades of grey. He understands that the world is comprised of a veritable amount of colors the likes of which many cannot comprehend. He is relentless in his perennial quest for knowledge and, inescapably, truth.

Indulgent and excessive, he embraces his lust for women. He embodies the male libido, pursuing his desires for intimacy and sexuality. He venerates the female figure, seeing it as the pinnacle of creation. He does not subscribe to the Puritanical views of sex as squalid act, but believes it to be the purest form of passion.

Subversive and defiant, he refuses to assimilate into the common bourgeoisie. He embraces his dissidence, choosing neither the road less travelled nor the tried and true, but carving his own path, knowing few if any will follow. He realizes the value of originality, that it begins with insubordination and blossoms into individuality.

He is the modern Renaissance Man, an old-fashioned soul in modern times. He is the polymath of versatility; a man of gentility, truth, lust, and individuality. He is G.P.P.R. We are G.P.P.R.

Check out their new Fall 2011 collection, aptly named the Gentleman’s Club, here.

Ovadia & Sons is one of those brands that we have nothing but love for. Founded in Brooklyn by twin brothers Shimon and Ariel Ovadia, Ovadia & Sons exudes the authentic “appointment-only” feel, all while keeping it contemporary and wearable, a quality often missing in modern menswear. Check out their latest lookbook here.